DSW Names MediaCom to Handle Growing Media Account


DSW has tapped MediaCom to handle its media account.

MediaCom picked up media strategy, buying and planning for the retailer’s U.S. business after a review, according to people familiar with the process.

MDC Partners’ RJ Palmer, which merged with sibling agency Targetcast in March to form Assembly, had handled the account.

Continue reading at AdAge.com

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