Hasta La Creative!

Droga5 New York is promoting Tasha Cronin and Justin Durazzo to the roles of co-directors of interactive, overseeing the 18-person-strong interactive branch of its production department. Previously, Cronin and Durazzo served as executive producer, interactive, and associate director of interactive, respectively. Since joining Droga5 in 2015, Cronin has worked on projects including Johnsonville’s “Sausage Nonnas,” Pizza Hut’s “Pie Tops,” and, most recently, CoverGirl’s “#ProjectPDA.” Prior to Droga5, she worked on the first Android brand campaign and Project Ara at Google Creative Lab. Durazzo joined Droga5 in 2013 and has led interactive projects including Under Armour’s “I Will What I Want” campaign and MailChimp’s “Did You Mean MailChimp?” campaign.

London agency Gravity Road is appointing Seb Royce as executive creative director. Royce was one of the founders of digital creative agency Glue. Following his time there, he spent a year with video tech start-up Rockabox (now Scoota) as chief creative officer, before becoming chief creative officer of Freuds PR where he worked on accounts from The Girl Effect to Lexus. He left Freuds in 2016 to start his own business, Kindeo, an app that aims to capture the knowledge and wisdom of older generations.

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