Hasta La Creative!

When Droga5 shows work to prospective clients, there’s a rule: Don’t show anything more than a year old. Founder and Creative Chairman David Droga says the agency would rather offer fresh work than dash off a reel of its greatest hits.

“It reminds us that we need to keep moving,” says Droga. “We have to live up to our reputation.”

During its 11-year history, Droga5 has consistently focused on creative excellence for clients such as Under Armour, Chase and Google. But even the most outstanding work doesn’t insulate an agency from controversy, and our choice of Droga5, tied on our list at No. 10, has been complicated by the recent departures of two key creative leaders under murky circumstances.

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