Hasta La Creative!

But that was just one of the agency’s many creative home runs in 2014. For clients big, small, old and new, Droga5 New York created work that once again made the industry re-think what it means to be “innovative” — easily earning the honor of Creativity Agency of the Year.

As 2014 began and advertisers swung away at the the advertising pinata that is the Super Bowl, the agency stole the show with an ambush campaign for Newcastle Brown Ale that amplified the brand’s “No Bollocks” premise with cheeky films, including one starring actress Anna Kendrick imagining what would have happened had she appeared in the brand’s big game ad that never ran.

The agency continued to draw its clients into the spotlight throughout the year with more groundbreaking ideas, many of which became part of the cultural conversation: Under Armour’s “I Will What I Want” women’s campaign revealed supermodel Gisele and ballet dancer Misty Copeland as badasses; a Prudential effort showed how productive retirees could be in late life — by recruiting them to create the campaign; an app for Tap Project that allowed people to contribute to UNICEF’s clean water effort by abstaining from their cellphones — a model meant to conjure what it’s like to go without even something inessential; a heartwarming holiday film that showed how scent can conjure a sense of home for a military dad, for Airwick.

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