Drizzy Offers (Almost) Free Advice on New Sprite Cans
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Drake is offering inspiration to fans through his collaboration with Spite. The latest spot “Obey Your Verse” showcases Sprite’s lyrical collection, which features 16 special edition Sprite cans adorned with lyrics from Drake, Nas, Notorious B.I.G and Rakim. Meanwhile, the latest spot from Jack Link’s warns fans that messing with a Sasquatch might not be the brightest idea.
Supercell dominates the Most Engaging chart with three of its spots making the list. “Ride of the Hog Riders: Call in the Cavalry” and “Baloon Parade,” which promote Clash of Clans, ranked first and second respectively, while the Boom Beach spot “Great Plan” ranked fourth.
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