Drinking Diet Coke Is Like a Party in First Class?
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, United Airlines pays homage to international landmarks — from the Chrysler Building to the Eiffel Tower, all shot from an unusual perspective — in a spot titled “Globe Surfing.” And speaking of flying, Diet Coke wants you to “get a taste of what life would be like if it tasted as good as Diet Coke” — and it turns out it’s exactly like an A-list party in the first-class cabin.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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