May
23
Drink or Salute? Bud Makes Patriotic Play With Camo Bottles
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Summer is coming — and so are Budweiser’s patriotic beer pitches.
The brew is getting particularly aggressive this year with limited-edition aluminum bottles draped in a camouflage design. The brand is also bringing back its “America” branded bottles and cans that debuted last summer drawing cheers and jeers.
Bud is positioning its camouflage bottles as a tribute to veterans and military personnel. Bud replaced its regular brand credo on the bottles with what it described as a letter of gratitude with language such as, “With every waving flag, with every hand-covered heart, we declare our gratitude.” Also included are lyrics from “The Star Spangled Banner,” and “E Pluribus Unum.”
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