Drew Barrymore Pitches Walmart, Disney Brings 'Star Wars' to 'Infinity': It's Last Night's New Ads
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Drew Barrymore helps women pick glasses at the Walmart Vision Center and Disney hypes the addition of “Star Wars” characters to its videogame “Infinity” not long before its new “Star Wars” movie reaches theaters.
Nike’s recent spot pitting Blake Griffin against Marvin the Martian, meanwhile, shot to first place in the digitally-engaging column, fetching more than five million views.
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