Feb
08
Drawing on the Pencil Project
Posted in: Uncategorized
On Friday afternoon I received not just one, but two of the most memorable pitches of my 14 years at Ogilvy & Mather. Both campaigns were for longtime client Kool-Aid. If successful, these campaigns will expand Kool-Aid's target audience from focusing on mothers to also targeting tween consumers, helping the product reinvent its marketing strategy. Not too shabby, coming from a group of 11-year-olds.
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