Oct
13
DraftFCB, Two Years After the Merger
Posted in: UncategorizedNEW YORK (AdAge.com) — At DraftFCB, there have been layoffs, the loss of the Verizon account to McCann Erickson and internal cultural problems — and that's just in the New York office. But the agency has also won 250 pieces of business and it continues to grow in revenue. So why doesn't the industry have a lot of good things to say about the merger, a move to create a one-stop shop offering both direct accountability and solid creative?
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