Hasta La Creative!

DraftFCB is doubling down on its new Los Angeles office, naming longtime Yum Brands account lead Rahul Roy as managing director of the agency.

Mr. Roy, who has significant ties to key creative clients KFC and Taco Bell, is tasked with revamping DraftFCB's Southern California operations with Eric Springer — who is an alum of Deutsch Los Angeles and indie agency Pitch. Mr. Springer was named chief creative officer at DraftFCB Orange County in December. Mr. Roy and Mr. Springer will report to Michael Fassnacht, president of the agency's Chicago office.

The actions signal a move on behalf of the agency to better service its key Taco Bell client, as well as grow its client roster on the west coast. DraftFCB in recent months started moving the majority of its Orange County operations to Los Angeles, where the agency's Taco Bell account is managed. The agency's Orange County office will now effectively operate as a service office due to its proximity to Taco Bell's headquarters, and not one that seeks its own clients.

Continue reading at AdAge.com