Dr. Praeger’s Debuts ‘Simplified’ Campaign With New AOR Wheelhouse Labs

Dr. Praeger’s, one of the granddads in the plant-based food space, has picked an emerging agency with Hollywood ties to lead its advertising efforts. The pioneering legacy brand has chosen Wheelhouse Labs, the marketing arm of a multi-tentacled media company owned by entrepreneur Brent Montgomery and comedian-TV host Jimmy Kimmel, as its AOR. Wheelhouse won…

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