Hasta La Creative!

President-CEO Larry Young also highlighted marketing efficiency during a conference call with analysts. “Overall, our first quarter advertising generated almost two billion targeted impressions and through our continued focus on marketing return on investment, we grew GRP’s by 30% in the quarter with media spend up only 10%,” he said.

Dr Pepper Snapple works with agencies including Deutsch, McGarry Bowen, Initiative and Code and Theory.

Still, the decline in marketing spend comes as rivals Coca-Cola and PepsiCo continue to boost budgets. Coca-Cola, in fact, recently said it would increase media spending and brand-building initiatives by up to $1 billion by 2016.

Continue reading at AdAge.com