Oct
29
Downy: Is it raining?
Posted in: Uncategorized
We picked up the most favorite rainy song: “Is it raining?” which has more than 100 million views on youtube and changed the lyric that has our product name, indoor laundering insight, and product benefits in it.
Sad music and rain are inseparable, so we use this insight as an opportunity to disrupt and change the sadness routine into enjoyment: changing the sad song and the rain into the happy rainy song, and obviously, laundering with Downy Indoor Dry Duo.
Post a Comment