Apr
18
Dow Jones Media Group Is Experimenting With a Blockchain Platform That Wants to Wipe Out the Ad-Tech Industry
Posted in: UncategorizedDigital media is full of companies that clog up advertising. Ad-tech vendors require multiple companies to serve ads and the duopoly of Facebook and Google dictate how publishers distribute content on platforms. At the same time, publishers are looking for more ways to directly collect data from readers and rely less on third parties for…
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