Jun
12
Dove: When Was The Last Time You Fought?
Posted in: Uncategorized
Dove Singapore has launched a brand film highlighting the struggles of living with chronic skin conditions.
Conceptualised by GOODSTUPH, the spot anthropomorphises the relationship between sensitive skin sufferers and their skin. In the film, four women share the emotional and physical struggles of living with eczema and reveal how far they’ve come in making peace with their skin.
Through the film, Dove hopes to fight the stigma surrounding skin conditions, to inspire skin sufferers to be fearless, and for society to fear less.
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