Dove Provokes Parody from ‘Saturday Night Live’-Linked Production Company
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Dove’s latest Real Beauty video appears to be inspiring a higher level of parody.
Above Average Productions, an online comedy video network that’s part of Lorne Michaels’ Broadway Video family, which produces “Saturday Night Live,” “The Tonight Show with Jimmy Fallon” and “Portlandia,” is the latest to poke fun at the Unilever brand. Like the video it lampoons, the parody even tried to drum up some PR “pre-seeding” by Above Average.
The parody shows a mock psychological experiment not unlike Dove’s recent “Patches” video from Ogilvy & Mather Brasil. Instead of fooling women into thinking they’re wearing patches that make them feel more beautiful, the parody shows a man in an gorilla suit behind a fake mirror trying to convince women they’re ugly. The women aren’t fooled, but Dove and its psychologist are in denial.
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