Apr
11
Dove Men+Care: #TakeTheTime
Posted in: Uncategorized
Canadians fathers can share up 18 months of parental leave with their partner. Yet last year, only 12% of fathers in English Canada used any of their benefit at all. One of the reasons is social stigma. On March 17th 2019, new legislation took effect that provided an additional 5 weeks of “use-it-or-lose-it” parental leave in Canada. The same day, we launched our Dove Men+Care campaign to dispel the stigma and encourage men to #TakeTheTime.
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