Dove: Legacy
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More than ten years ago Dove started a groundbreaking conversation about real beauty in an effort to create a world where beauty is a source of confidence, not anxiety. The global beauty brand believes that everyone can make a positive impact on a girl’s self-esteem; in fact, Dove research has shown that when girls have a positive role model, they are less likely to let anxieties about their looks hold them back. Legacy spotlights how women can pass down positive feelings of beauty to a girl in their life, just in time for the 5th Annual Dove Self-Esteem Weekend taking place at the United Nations Oct. 9 – 12.
Advertising Agency: Ogilvy Paris / London
Executive Creative Director: Andre Laurentino, Maureen Shirreff, Chris Garbutt, Baptiste Clinet
Creative director: Ginevra Capece
Senior Copywriter: Maureen McCabe
Senior Art director: Lisa McLeod
Copywriter: Andrew Mellen
Art director: Bruna Gonzalez
Producers: Coralie Cupillard, Bonny Anoman
Production: Webber Represents
Director: Venetia Dearden
Music: Apollo
Agency supervisors: Stephane Orhan, Maria Gloria Moya, Kate Waugh, Felicity Green, Sophie Gorman, Nadia Lasfar
Released: September 2014
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