Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, MasterCard becomes the second Apple Pay partner, after Chase, to tout the service in TV commercials. For its ad, the company carts out Gwen Stefani, offering Apple Pay users a personal visit from the singer and judge on “The Voice.” Lionel Messi, meanwhile, gets into the Navidad spirit for FIFA. And Beats brings yet more star power for its newest “solo selfie” headphone spot with the remaining contestants “The Voice.”

As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.

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