Hasta La Creative!

When Dos Toros Taqueria opened its 12th and largest store in New York City on Wednesday, a day after National Taco Day, there were lines around the block as people clamored for its $1 burritos.

The demand is only going to increase, as starting today, the fast-casual chain will turn nearby Bryant Park into “Burrito Park,” where people can score free menu items through a Snapchat “scavenger hunt.”

In designated geofenced parts of the park, customers will be able to activate a Snapchat filter that will display a free menu promotion of the day. Using the filter, they can take a snap that can be redeemed for a free food item at the new West 40th St. location.

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