Doril: The Sound of Pain

Doril Integrated Ad - The Sound of Pain
Doril Integrated Ad - The Sound of Pain
Doril Integrated Ad - The Sound of Pain

Insight: How to make people have a little more empathy with those who suffer from migraine and understand what it is like to have a crisis? Transforming the invisible into visible.

Solution: Doril relied on neuroscientific studies to materialize a migraine crisis. Reports and graphics were decoded and transformed into sound and impactful images, showing that migraine is no joke.

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