Mar
14
Don’t Say ‘Weed’: Agencies Start Delicate Dance With, Ahem, Cannabis
Posted in: Uncategorized
If you’re an agency thinking about bringing on a recreational marijuana client, the first thing you should know is not to talk about “marijuana.” Clients prefer the term “cannabis,” according to agency executives already having these conversations, probably because it doesn’t have the same negative connotations and is far away from the stoner undertones of “weed,” or heaven forbid, “pot.” Cannabis almost sounds artisanal by comparison.
“We don’t want to be the weed guys,” said Wexley School for Girls CEO Cal MacAllister.
That might be the smallest issue facing agencies considering work in the sector as restrictions on the growth, sale and use of marijuana loosen in Colorado and Washington State.
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