Don't Look Now, But Your Potato Skin Is Going On Strike
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In a society of TV binge-watching and bottomless brunches, it should come as no surprise that TGI Fridays “Endless Appetizer” promotion was a big enough success for the chain that it is bringing the all-you-can eat promotion back beginning today.
To re-introduce “Endless Appetizers,” Fridays is launching its first-ever video series — told from the point of view of the appetizers. The first spot, “Unionize,” depicts how the personified apps actually feel about the $10 promotion. The campaign, which includes TV spots, social media and integrated digital efforts, was created by Made, Boulder, Colo.
“Our first emphasis is to always put the product at the center,” said Dave Schiff, chief creative officer of the agency. “So rather than coming up with a crazy story, and then figuring out how to shoehorn the product in, we get started with the apps themselves and we hit on this idea to really turn them into characters.”
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