Oct
03
Don’t Hate the Player, Hate the Game
Posted in: Uncategorized
I am not privy to the exact information that was given to agencies participating in Nissan's multicultural review. I don't know who knew what when. I only know what people seemed to believe, which was the next Nissan agency would be an existing minority-owned business. "Existing" was the operative word. Feels like a "maybe you didn't read the fine print" moment. The account went to a new umbrella agency that will be minority-owned by Omnicom and draw on the three-agency team that pitched to Nissan.
Post a Comment