Jan
19
Don’t Do Dry January? It’s the New ‘Don’t Buy This Jacket’
Posted in: UncategorizedAs the founding partner of a booze-free spirits brand, it’s heretical for Marcus Sakey to say the following: “Don’t do Dry January.” And yet, the Chicago-based entrepreneur stands by the message, with its obvious nod to the iconic Patagonia “Don’t Buy This Jacket” campaign. To be clear, Sakey wants American consumers to snap up his…
Post a Comment