Don't Confuse Business Intelligence With Real Data Science, Says AOL Platforms Chief Tech Officer


It wasn’t long after the ink dried on the Verizon acquisition of AOL before Seth Demsey formed a plan to make the companies’ technology work together.

“I had a team of engineers in my office the day the deal closed,” said the AOL Platforms chief technology officer. “We’re not waiting.”

But as Mr. Demsey, a veteran in the field, seeks additional staff to fuel what he expects to be a continual process of building tools and integrating technologies, the term “data science” on prospective employee’s resume doesn’t always mean what he thinks it should.

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