Hasta La Creative!

The word “huge” is one of Donald Trump’s most commonly deployed adjectives, and while the real estate mogul tends to use it in the context of a deal he’s executed, or to convey the size of one of his Manhattan skyscrapers, “yooge” also is perhaps the best way to characterize the impact he had on Thursday night’s cable ratings.

According to Nielsen live-plus-same-day data, Fox News Channel’s telecast of the first Republican primary debate of the 2016 election cycle drew a staggering 24 million viewers, of which nearly one-third, or 7.94 million, were members of the adults 25-to-54 news demo.

Thanks in large part to the presence of Mr. Trump, who has always made for compelling television, the overstuffed prime-time brawl also drew a larger-than-usual cohort of younger viewers, averaging 6.69 million adults 18 to 49 and 2.56 million adults 18 to 34.

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