Feb
25
Donald Keough, Coca-Cola's 'New Coke' President, Dies at 88
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Donald Keough, who as president of Coca-Cola Co. led the world’s largest soft-drink maker during one of its most successful eras and one of its worst with the failed introduction of New Coke, has died. He was 88.
He died today at Emory Saint Joseph’s Hospital in Atlanta, the company said. He had pneumonia.
As Coca-Cola’s president from 1981 to 1993, Mr. Keough and then-CEO Roberto Goizueta were credited with steering the business to a golden age of global growth. During that period, revenue rose to $14 billion from $5.9 billion and the average earnings gain was about 15% annually.
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