Donald and Co. Deliver as Ratings for GOP Confab Soar 17%
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Donald Trump helped TV networks secure blockbuster ratings during the primary debate cycle, and if the deliveries for the first night of the Republican National Convention are any indication, the GOP’s presumptive nominee doesn’t seem to have lost his touch.
According to Nielsen live-plus-same-day data, Monday night’s convention coverage averaged 22.5 million viewers across ABC, CBS, NBC, Fox News Channel, CNN and MSNBC, up 9% versus the 20.6 million who tuned in for the opening salvo of the 2012 confab. In aggregate, the six networks posted a 6.0 rating in the news demo, which translates to around 7.14 million adults 25 to 54, which marked a 17% improvement versus a 5.1 rating/6.1 million viewers four years ago.
While overall deliveries for the 10-11 p.m. EDT program also were up appreciably versus the first night of the 2008 convention, which drew 18.9 million viewers, the demo lagged. Eight years ago, Sen. John McCain’s opening night averaged 8 million adults 25 to 54, or a 6.8 rating.
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