Dollar Shave Club adds deodorants, elbowing into crowded d-to-c scrum


Dollar Shave Club is branching into the last big men’s personal-care category it hasn’t already entered with the launch today of Groundskeeper deodorants and antiperspirants, taking a relatively late plunge into what’s become a hotbed of direct-to-consumer marketing.

The Groundskeeper brand will include antiperspirants and deodorants as well as absorbing one of 7-year-old DSC’s first extensions from five years agoOne Wipe Charlies butt wipes.

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