Hasta La Creative!

Woodford Reserve bourbon debuted its first-ever TV campaign during AMC’s “Mad Men” on Sunday night. And by Monday morning, the Brown-Forman-owned brand was already dealing with charges that the debut ad is sexist.

The spot features a female voice-over explaining her feelings when she sees a man drinking bourbon and how she expects him to be “the kind who can build me a bookshelf.” The line causing the most debate is her assertion that “he’ll let me use the saw and not find it cute that I don’t know how to use the saw.”

Among those complaining on Twitter was Kat Kinsman, managing editor of CNN’s food blog, Eatocracy.

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