May
17
Does Content Build Brands?
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Last week, Sir John Hegarty of BBH made some very cogent statements about the relative value of content marketing and advertising.
This week I was a guest on a marketing podcast that ripped into Hegarty for his comments. I didn’t have the time to defend his point of view properly. So here goes.
First and most obviously is this: The highest goal of marketing is to build brands.
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