Jun
10
Dodge Reacquaints Consumers With Dodge Brothers
Posted in: Uncategorized
Dodge doesn’t want consumers to forget its heritage.
The 101-year-old auto company has launched a new campaign featuring the Dodge brothers in four ads. The ads highlight the brand’s founders, John and Horace Dodge, and shows how their legacy continues with the 2015 models of the Dart, Durango, Charger and Challenger.
The Dodge brothers first made an appearance in advertising eight months ago as part of the brand’s 100-year anniversary, which coincided with the release of the 2015 Challenger and Charger.
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