Do You Use an Electronic Business Card Yet? See Who Does
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When people cluster around Isaac Mizrahi at business gatherings these days, it’s often because they’re intrigued by the cool electronic business card his Hispanic ad agency Alma created a few months ago.
“Our desire was not just to replace but to enhance the idea of a business card,” said Mr. Mizrahi, Alma’s SVP-managing director. “It’s part of our philosophy of merging technology with communication.”
Swap a business card with Mr. Mizrahi, and you’ll get a link from him via email, mobile phone, text or QR code (your choice). The link takes you to a gorgeous card with Alma’s name and “Have Soul” motto at the top (Alma is Spanish for soul). The background is a bright purple, Alma’s signature color. Six buttons offer various options to contact Mr. Mizrahi at the office or on his cellphone or by email, go straight to his Twitter or LinkedIn accounts, and find his office on a map. The card can also be shared.
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