Nov
20
Do Startups Really Need PR? Yes, Especially If They're Uber
Posted in: Uncategorized
But critics don’t think the company went far enough. And its communications problem is complicated by the the fact that reporters occupy the center of the most recent stories.
“The fact that it was a journalist definitely accelerated it and heightened the concern among people who know how to communicate,” said Gene Grabowski, partner at KGlobal. “They’re prone to writing about it now when they might not have, and they’re notably upset.”
Blogger Robert Scoble argued that Uber CEO Travis Kalanick should resign precisely because the company was “pissing off journalists.”
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