Do People Really Still Buy Leads?

Category: Beyond Madison Avenue
Summary: If we are the ones bringing the bad news to you, we are dreadfully sorry that someone didn’t tell you sooner — the age of buying leads is over.

With the age of digital marketing, marketing analytics, CRM, social media, and “inbound marketing,” there is no excuse to settle for finding a firm that collects leads and pay them for numbers, emails, and contacts of “influential” people.

Thankfully, when marketers understand their market, the age of the cold call is over.

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