Do People Care About Your ‘Green’ Message? Yes


COLUMBUS, Ohio (AdAge.com) — As if you didn't know this already, a new report from Nielsen Online proves it: When it comes to going green, companies just can't fake it. When it comes to conversations bout "greenwashing," the most popular blog topic is the contradictory actions of companies, comprising 25% of all discussions on greenwashing in 2007.

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