Jun
25
Do Consumers Care About the Difference Between Linear and Connected TV?
Posted in: UncategorizedTelevision is drastically changing. Now streaming services are popping up seemingly every month, cable subscriptions are dropping, and viewing on connected TV is surging while people stay at home during the pandemic. Marketers are already aware of this changing dynamic, with over half of buyers starting to move dollars out of linear and into CTV,…
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