Sep
28
Do 2-Second Videos Work on Facebook?
Posted in: Uncategorized
Animation by Tam Nguyen/AdAge
Why should a marketer pay for video ads that aren’t even viewed for 2 seconds? It’s perhaps the most important question going in mobile marketing, with brands pushing back against the very notion that many ads on platforms including Facebook, Snapchat and Twitter have the chance to make much of an impact.
But it’s also a matter of debate.
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