Hasta La Creative!

Media, Promo, Online
Dm9Rio

For the first time in the world youtube views were transformed into donations There’s a little-known mechanism on YouTube that generates money for the videos according to the number of views. We turned this system into a donations channel for an NGO that cares for children in need. With avideo portal we invited famous YouTube Channels to produce exclusive content. With every view, all the advertising money were directed to Obra do Berço. The more views, the more money. Famous youtubers participated, including the 2 biggest in Brazil. More than 4 million views in first two months, 53 million people impacted in more than 50 countries. With the visibility of the project, what started as an idea for a video is now becoming a start-up company. An online platform to help not only Obra do Berço but other NGOs in Brazil and worldwide.

Advertising Agency:DM9Rio, Rio de Janeiro, Brazil
Creative Director:álvaro Rodrigues, Diogo Mello
Art Director:Marcos Gemal, Gustavo Marcula
Copywriter:Maicon Silveira, Eduardo Balloussier
Planner:Carol Siper
Project Manager:Monique Lima
Production House:Riot de Janeiro
Sound Productions:Capitão Musical
Website:Magno Costa, Luego
Motion Graphics:Thiago Barros
CoRealization:ParaMaker