Mar
23
Dissecting TV's Data Assault
Posted in: Uncategorized
Let the data bombardment begin.
TV networks will blitz marketers at this year’s upfronts with ad products that promise to deliver highly specific audiences and prove the efficiency of TV.
While some will improve marketers’ ability to reach their consumers, they also have limits — clunky systems, limited inventory and vague plans — that will restrict just how far TV targeting will go this year.
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