Jun 17

Disney Unifies Ad-Tech Approach With New Advertising Platforms Team

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For Disney, data is the future of television. The entertainment giant has combined its ad-tech units under a newly created Advertising Platforms team. The teams for Hulu and Disney’s Direct-to-Consumer and International (DTCI) Technology group will now sit under one roof to develop strategies and ad products for the company’s global linear, digital and streaming…

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