Disney, Twitter Blast Off on #MissionLightyear

To Twitter, and beyond. Disney teamed up with brand strategy team Twitter Next on #MissionLightyear, a campaign backing Disney and Pixar feature film Lightyear, which hits theaters Friday (June 17), and incorporating tweets from fans, filmmakers and talent. Sent Into Space–which says on its website, “We use photographs and footage of the blackness of space,…

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