Aug
31
Disney to Acquire Marvel in $4 Billion Deal
Posted in: Uncategorized
NEW YORK (AdAge.com) — Walt Disney Co. announced this morning it was acquiring Marvel Entertainment for about $4 billion, or $50 per Marvel share. The acquisition price represents a 30% premium to Marvel's current share price. Operationally Marvel appears to be a good fit for Disney. Disney's distribution could quickly exploit Marvel's strong licensing business.
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