May
15
Disney Squeezes Its Entire Expanded TV Portfolio Into One Super-Sized Upfront Event
Posted in: UncategorizedDisney managed to squeeze all of its TV brands onto the Lincoln Center stage for its first-ever combined upfront event, in an event that was both comprehensive and time-consuming: at two hours and 19 minutes, it was by far the longest presentation of upfronts week. Despite the length–considerably longer than the 90-minute presentation Ferro had…
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