Disney Sheds Light on Maker Studios' Future: Making Things for Disney
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Walt Disney provided an update Wednesday on just how multi-channel YouTube network Maker Studios will fit in at the media behemoth, which also owns all kinds of major media properties, from “Star Wars” to Marvel.
Maker, which Disney purchased in April for reportedly more than $500 million, is expected to enhance the company’s distribution, particularly to millennial viewers, said Jay Rasulo, chief financial officer, speaking at Goldman Sachs’ annual media conference on Wednesday.
Maker Studios currently has 9 billion monthly views on YouTube and over 450 million subscribers to its channels, Mr. Rasulo noted. “So we saw that as a very, very obvious way for us to get out content into this short-form system, and into this digital media system, in a rapid way, rather than to try to build that organically,” he said.
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