Mar
18
Disney Points Live Sports Advertisers to GMA, Freeform, Other ESPN Content
Posted in: UncategorizedLate last week, TV found itself in “uncharted territory” as networks began to navigate the ad sales fallout of sports cancellations, as well as other seismic ripples as a result of the growing COVID-19 pandemic. Now, media companies have begun to formulate their short-term ad sales strategies, with Disney becoming the first to publicly share…
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