Hasta La Creative!

Walt Disney Co. and 21st Century Fox are in discussions to supply Sony with programming for its planned internet-based TV service, according to people familiar with the conversations.

Disney and Fox would join Viacom, which said yesterday it will provide 22 networks, the first time the media company, headed by Chairman Sumner Redstone, has made its shows available for a web-based service. The deal covers live and on-demand programming, Viacom and Sony said in a statement.

Sony’s service will debut with “major programmers,” according to yesterday’s statement. The company wouldn’t specify when, or identify potential partners. No deal with Disney or Fox is imminent, said the people, who asked not to be named because the talks are private.

Continue reading at AdAge.com