Jun
14
Disney Finishes Upfront Negotiations, Landing Double-Digit CPM Increases
Posted in: UncategorizedThe upfront marketplace continues to move quickly, with Disney becoming the third media company to complete this year’s negotiations, the company said. In what the company called its strongest upfront in history, Disney’s ad sales team secured double-digit CPM (cost per thousand viewers reached) increases across broadcast day parts, cable and its major sports franchises,…
Post a Comment